Publication Specialist

Office of Records & Registration
Job #534605
First Review Date: Tuesday, May 14, 2024

Open Until Filled

At Cal Poly Humboldt, bold hearts and open minds shape the future.

Founded in 1913, Cal Poly Humboldt began as a small college for teachers. Today Humboldt has grown into a comprehensive university with rigorous science and liberal arts programs. Designated a polytechnic in 2022, Cal Poly Humboldt provides hands-on, impactful educational opportunities that lead to meaningful, measurable outcomes for the individual, for the state, and the world.

Cal Poly Humboldt is proud to have nearly 6,000 students of all backgrounds spread across 61 majors, 13 graduate programs, and 4 credential programs — all of whom contribute passion and creativity within their fields and set the stage for a future grounded in equity and sustainability. Hands-on learning, inspired teaching, ground-breaking research, and thought-provoking creative activity happen daily at Humboldt.

Cal Poly Humboldt is a Hispanic-Serving Institution that strives to foster an inclusive and equitable community to support our students of diverse backgrounds. We are committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the highest quality committed to working in a multicultural and multiracial community that reflects the diversity of the state.

Finding a better future is a task for the bold and open, the down-to-earth and visionary. Cal Poly Humboldt strives to cultivate these qualities in leaders, innovators, and scholars in every field.

(Job #534605) Administrative Analyst/Specialist (Non-Exempt), Publications Specialist, Salary Range: $3,694 - $7,131 monthly. Hiring Range: $3,694 - $3,879 monthly. This is a full-time, benefited, non-exempt, 12-month pay plan permanent position with a one-year probationary period in the Office of Records & Registration. This position comes with a premium benefits package that includes outstanding vacation, medical, dental, and vision plans, life insurance, voluntary pre-tax health and dependent care reimbursement accounts, a fee waiver education program, membership in the California Public Employees Retirement System (PERS), and 14 paid holidays per year. Additional benefits information can be found at https://hraps.humboldt.edu/employee-benefits.

Position Summary:

Under the general direction of the University Registrar, the Publications Specialist works closely with several offices across the university to analyze, design and coordinate academically related publications, as well as campus stakeholder and student-facing communications in the Office of the Records & Registration. Working in both print and digital formats, the specialist has primary responsibility for the creation of publications for the Office of Records & Registration including non-curricular content of the university catalog, student portal communications, forms (digital and print, including related workflows), Student Center & Faculty Center tutorials, commencement list, and analysis related information systems (e.g., Acalog/Curriculog).

Constituents include (but are not limited to) Academic Affairs, Strategic Student Communications, Information Technology, Marketing & Communications, Faculty Committees, college and academic departments, and the departments within the Office of Enrollment Management.

Key Responsibilities:

30% - Independently design, produce, and update all Records & Registration printed and digital materials and forms.

1. Write content to be included in projects, publications, communications in line with university branding standards.
2. Create and execute graphic art and design using state-of-the-art graphic software, including video walkthrough tutorials and coordination of student narration.
3. Provide print orders and masters to printers.
4. Creation and maintenance of accessible and user-friendly tutorials for how to use various campus systems (Student Center, DARS, etc.).
5. Fiscal management & cost planning - responsible for OEM graphics budget projections, create purchase requests after obtaining estimates & maintain records of printed items and monies spent.

30% - Annual Publications (Catalog, Commencement, Tutorials)

1. Research information to determine currency, accuracy and identify proper updates to previously printed materials and/or outdated content.
2. Responsible, in collaboration with Marketing & Communications, in providing the accurate and timely list of potential graduates for the commencement program and related troubleshooting.
3. Annual maintenance, updates, content creation (video, text, graphics), proofing, and editing to support the online New Student Registration Tutorial through the campus Learning Management System (LMS), the Commencement List, as well as non-curricular updates to the University Catalog

20% - Analyze, develop, and maintain publication and communication strategies.

1. Determine approaches to projects and priorities, in close consultation with Strategic Student Communications team.
2. Consult with OEM and campus personnel and departments to determine their needs, timelines/deadlines, and manage workflow.
3. Determine suitable updates to outdated materials (e.g., updating guides, tutorials, video walkthroughs).
4. Create and maintain student communications in the student portal (using Modo Communicate) as well working with Strategic Student Communications within the Enrollment Management CRM system.
5. Translate these needs into new strategies, content and/or artistic designs to maximize the impact and message to the intended audience.

15% - Analyze data to make enhancements and recommendations.          

1. Create reports and recommendations to affect communication methods
2. Use analytics of OEM websites to enhance effective messaging
3. Research comparative institutions and identify best practices, and subsequently employ suitable changes to our messages and marketing
4. Draw reports and analysis on the effectiveness of EM communication strategies/plan
5. Continually assess communication strategies and recommend enhancements (improvements for effective operation)

5% - Other Duties as Assigned

Knowledge, Skills, and Abilities Associated with this Position Include:

• Working knowledge of general practices, program, and/or administrative specialty. Basic knowledge of and ability to apply fundamental concepts. Working knowledge of budget policies and procedures.
• Ability to learn, interpret, and apply a wide variety of policies and procedures relating to and impacting the applicable program, organizational unit, and/or administrative specialty.
• Knowledge of basic methods and procedures for research and statistical analysis and the ability to apply them.
• Ability to analyze data and make accurate projections using business mathematics and basic statistical techniques.
• Ability to organize and plan work and projects including handling multiple priorities.
• Ability to make independent decisions and exercise sound judgment.
• Ability to compile, write, and present reports related to program or administrative specialty.
• Demonstrated experience working effectively with a diverse population.
• Demonstrated ability to establish and maintain effective working relationships within and outside the work group and serve as a liaison for the organizational unit.

Minimum Qualifications:

Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods.

This foundation would normally be obtained through a bachelor's degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.

Preferred Qualifications:

1. Comprehensive knowledge of graphic design, copy-editing, and production principles and communication theory including an understanding of marketing and promotion concepts gained by obtaining a B.A. in a related field. Two years of on-the-job related work preferred.
2. Ability to consult and communicate effectively with clients and to interpret and translate their needs into effective appropriate visual and/or text formats. Ability to work with a diverse campus climate of students, faculty, and staff from across multiple disciplines.
3. Ability to effectively use applicable software tools and features to create a variety of printed materials and presentations.
4. Full functional knowledge of, and skill in, standard office procedures and practices, as well as an ability to understand and operate in a variety of organizational structures. A thorough knowledge of English grammar, spelling, and punctuation, and able to clearly communicate orally and in writing. Ability to use and learn new office support technology systems and software packages.

Application Procedure: To apply, qualified candidates must electronically submit the following materials by clicking the Apply Now button:

• Letter of Interest
• Resume or Curriculum Vitae
• Contact information for at least three professional references

Application Deadline: The deadline to submit application materials for first review on Tuesday, May 14, 2024. This position is open until filled.

Any inquiries about this recruitment can be directed to careers@humboldt.edu or Cal Poly Humboldt’s Human Resources Office at (707) 826-3626.

We acknowledge that Cal Poly Humboldt is located on the unceded lands of the Wiyot people, where they have resided from time immemorial. We encourage all to gain a deeper understanding of their history and thriving culture. As an expression of our gratitude we are genuinely committed to developing trusting, reciprocal, and long lasting partnerships with the Wiyot people as well as all of our neighboring tribes. Cal Poly Humboldt was the first campus in the California State University system to offer a stand-alone major in Native American Studies.

Cal Poly Humboldt is committed to enriching its educational environment and its culture through the diversity of its staff, faculty, and administration. Persons with interest and experience in helping organizations set and achieve goals relative to diversity and inclusion are especially encouraged to apply.

Working in the state of California is a condition of employment for this position. Even if part or all of an employee's assignment can be performed remotely, the employee must maintain a permanent residence in the state of California. The employee must be able to accept on-campus work assignment, as assigned, and come to campus when needed.

CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measure established by each campus. The systemwide policy can be found at CSU Vaccination Policy and any questions you have may be submitted to hr@humboldt.edu.

Cal Poly Humboldt hires only individuals lawfully authorized to work in the United States. This position may be considered a “Campus Security Authority”, pursuant to the Clery Act, and is required to comply with the requirements set forth in CSU Executive Order 1107 a condition of employment.

CAL POLY HUMBOLDT IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS (e.g. H1-B VISAS)

Evidence of required degree(s), certification(s), or license(s) is required prior to the appointment date. Satisfactory completion of a background check (including a criminal records check, employment verification, and education verification) is required for employment. Cal Poly Humboldt will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or if it is discovered that the candidate knowingly withheld or falsified information.  Certain positions may also require a credit check, motor vehicle report, and/or fingerprinting through Live Scan service. Failure to satisfactorily complete or adverse findings from a background check may affect the employment status of candidates or continued employment of current CSU employees who are being considered for the position.

Cal Poly Humboldt is committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the highest quality reflecting the ethnic and cultural diversity of the state. Additional information about Cal Poly Humboldt can be found at www.humboldt.edu.

Cal Poly Humboldt is a Title IX/Affirmative Action/Equal Opportunity employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, protected veteran status, or any other legally protected status.  Mandated Reporting: This position may be considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Additionally, all CSU staff and faculty receive training annually on their obligations in responding to and reporting incidents of sexual harassment and sexual violence. You will be notified by email when you are required to take this mandated training.

Class Code: 1038
Publication Date: April 23, 2024