Jobs - Job Details - Assistant Athletics Director of Community Partnerships and Revenue Generation

Assistant Athletics Director of Community Partnerships and Revenue Generation

Apply now Job no: 531729
Work type: Management (MPP)
Location: Humboldt
Categories: MPP, Administrative, Athletics, At-Will, Full Time, On-site (work in-person at business location)

Assistant Athletics Director of Community Partnerships and Revenue Generation

Intercollegiate Athletics
Job #531729

First Review Date: Monday, October 16 2023

Open Until Filled

At Cal Poly Humboldt, bold hearts and open minds shape the future.

Founded in 1913, Cal Poly Humboldt began as a small college for teachers. Today Humboldt has grown into a comprehensive university with rigorous science and liberal arts programs. Designated a polytechnic in 2022, Cal Poly Humboldt provides hands-on, impactful educational opportunities that lead to meaningful, measurable outcomes for the individual, for the state, and the world.

Cal Poly Humboldt is proud to have nearly 6,000 students of all backgrounds spread across 61 majors, 13 graduate programs, and 4 credential programs — all of whom contribute passion and creativity within their fields and set the stage for a future grounded in equity and sustainability. Hands-on learning, inspired teaching, ground-breaking research, and thought-provoking creative activity happen daily at Humboldt.

Cal Poly Humboldt is a Hispanic-Serving Institution that strives to foster an inclusive and equitable community to support our students of diverse backgrounds. We are committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the highest quality committed to working in a multicultural and multiracial community that reflects the diversity of the state.

Finding a better future is a task for the bold and open, the down-to-earth and visionary. Cal Poly Humboldt strives to cultivate these qualities in leaders, innovators, and scholars in every field.


(Job #531729) Administrator I, Assistant Athletics Director of Community Partnerships and Revenue Generation, Salary Range: $3,750.00-$11,146.00 monthly. Anticipated hiring Range $5417-$6,250 monthly. Appointments are typically made at the beginning of the salary range. Salary is commensurate with qualifications and experience. This is a full-time/ benefited/exempt, 12-month pay plant position in the Athletics Department. This position is an Administrator 1 in the California State University Management Personnel Plan (MPP). Under this plan, incumbents are subject to normal management reviews and serve at the pleasure of the University President. Additional information can be found at: This position comes with a premium benefits package that includes outstanding vacation, medical, dental, and vision plans, life insurance, voluntary pre-tax health and dependent care reimbursement accounts, a fee waiver education program, membership in the California Public Employees Retirement System (PERS), and 14 paid holidays per year. Additional benefits information can be found at


Partnership:  The Cal Poly Humboldt Department of Athletics and Playfly Aspire have formed a relationship to develop a world-class ticket and sponsorship sales team in Arcata, CA.  Cal Poly Humboldt has employed the services of Playfly Aspire because it combines progressive strategies and distinguished execution. Led by expert professionals that stand at the top of the ticket sales and customer service industry, Cal Poly Humboldt Athletics and its fans will benefit from the commitment to integrity, the most professional ticket sales operation globally and the superior customer service that Playfly Aspire brings to every partner.  Cal Poly Humboldt Athletics and The Playfly Aspire encourage and value a diverse workforce and both are equal opportunity employers.


Position Summary:  In this position, as department head, the incumbent will oversee two areas of revenue generation.  New and renewed sponsorship sales activation and fulfillment.  New and renewed outbound and inbound ticket and club donation sales and retention. The Director has overall responsibility for generating new revenue, servicing existing ticket/club/sponsorship accounts, ensuring that ticket and sponsorship sales revenue goals are met, and will be integral in the development of sales and service strategies.  This role requires someone who is highly motivated to contribute to the overall sales and service efforts, passionate about leadership and development, and committed to preserving a culture that encourages, supports, and celebrates the diverse voices of our employees.


Key Responsibilities:

Utilizing a nondiscriminatory approach that provides equal opportunity for employment and advancement, embracing and encouraging our employees’ differences, and championing an environment where every team member feels valued (25%):  

  • Monitor, manage and evaluate staff performance on an ongoing basis; establish and communicate clear sales revenue and training goals, follow up with appropriate feedback and direction for development. 
  • Run a profitable business operation while exceeding client expectations in revenue generation and customer service.
  • Ensure adherence to all Company Policies, including an acute focus on the Diversity, Equity and Inclusion and Discrimination and Harassment policies, engaging with Human Resources as appropriate.
  • Oversee sales of ticketed sports and club donations through outbound and inbound sales.
  • Daily sales and relationship cultivation phone calls, messages (electronic, mailings, etc.) with season ticket holders, sponsors, businesses, individuals, groups, and prospective buyers.
  • Service the inbound ticket sales phone line to answer general fan questions and sell ticket packages.
  • Prospect and target new sales opportunities to include season tickets, group tickets.
  • Provide excellent customer service to Cal Poly Humboldt fans.
  • Develop and execute approved Annual Business Plan and Operating Budget.
  • Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes.
  • Lead in the development of ticket marketing, game promotions, and ticket pricing tactics.
  • Ongoing development of New Ticket Sales and Ticket Service program in the following areas: new business generation, season tickets, development of sales and service strategies, development of best practices and results tracking and reporting.
  • Manage a book of business of donors and season ticket holders.
  • Track and report daily, weekly, and monthly sales figures and relevant accountability. 
  • Serve as a member of the external operations team. 
  • Hit and surpass annual sales goals, team and personal.
  • Grow business each year.

Advise and liaise with Campus Ticket Operations to assist in oversight, including but not limited to (25%):

  • Day-to-day operations of the Athletic Ticket Office. 
  • Supervise and train ticket office and gameday staff for sales opportunities. 
  • Coordinate ticket seating locations for all athletic events.
  • Create and implement Ticket Office policies and procedures following university policies, NCAA/CCAA audit guidelines, and state law.
  • Interpret all guidelines regarding NCAA/CCAA rules and regulations concerning ticket sales and distribution, and communication with the Conference on ticket distributions.
  • Develop and maintain relationships with off-campus representatives regarding any events held at the athletics venues, and serving as department liaison with students, faculty, staff, Alumni Association, and the general public.

Sponsorship Sales and Activation (45%):

  • Create key sales strategies and go-to-market plans that generate long-term revenue.
  • Retain and grow existing partnerships while re-igniting historical community partnerships.
  • Ownership of reporting and prospect pipeline in a way that communicates well to all stakeholders.
  • Provide data driven reports to athletic leadership on a weekly basis.
  • Manage and track all marketing inventory while creating new assets and owning the fulfillment process.
  • Lead sponsorship sales presentations that execute against short and long-term department objectives.
  • Create and deliver marketing contracts and agreements while adhering to campus policies and procedures.
  • Provide corporate partners with traditional, digital, and other non-traditional media opportunities to bolster their own brands and garner maximum exposure through inventory such as in-venue signage; digital engagement including social media, the official athletics website, content, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches’ shows.
  • Assist with corporate hospitality, tickets, in-game promotions, and other activities.
  • Provide Proof of Fulfillment for in-venue sponsorship elements.
  • Prospect and relationship build with the idea of creating new corporate partner relationships.
  • Hit and surpass annual sales goals.
  • Develop and execute approved Annual Business and Sales Plan and Operating Budget.

Other duties as assigned (5%)


Knowledge, Skills, and Abilities Associated with this Position Include:  

  • Computer proficient (Microsoft Word, Excel, Outlook) and detail oriented.
  • Excellent communication, interpersonal, presentation, and listening skills.
  • Strong organizational, administrative and time management skills.
  • Belief that a culture that encourages collaboration, flexibility, equity and fairness that enables individuals to contribute to their full potential, feel valued, and supported is key to success; personally, professionally and for the company.
  • Ability to work well with others and confidence when taking initiative.
  • Professional image and demeanor at all times.
  • Available to work Athletic events including home games and special events in evenings and on weekends.
  • Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures.


Minimum Qualifications:

  • 3-5 years of sales experience required with a minimum of 2 years in Sales Leadership.


Preferred Qualifications:

  • 1 year Sponsorship Sales experience preferred.
  • Experience with box office and ticket operations duties preferred, but not required.
  • Bachelor’s degree is preferred but not required.
  • Experience with ticketing software and CRM program preferred.

Application Procedure: To apply, qualified candidates must electronically submit the following materials by clicking the Apply Now button:

  • Letter of Interest
  • Resume or Curriculum Vitae
  • Contact information for at least three professional references

Application Deadline: The first review date for submitted application materials on Monday, October 16 2023.

Any inquiries about this recruitment can be directed to or Cal Poly Humboldt’s Human Resources Office at (707) 826-3626.

Cal Poly Humboldt sits on the traditional homelands of the Wiyot people in what is currently called Arcata, CA. The Wiyot people call the area Goudi’ni (over in the woods). Cal Poly Humboldt was the first campus in the California State University system to offer a stand-alone major in Native American Studies.

Cal Poly Humboldt is committed to enriching its educational environment and its culture through the diversity of its staff, faculty, and administration. Persons with interest and experience in helping organizations set and achieve goals relative to diversity and inclusion are especially encouraged to apply.

Working in the state of California is a condition of employment for this position. Even if part or all of an employee's assignment can be performed remotely, the employee must maintain a permanent residence in the state of California. The employee must be able to accept on-campus work assignment, as assigned, and come to campus when needed.

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.  Any candidates advanced in a currently open search process should be prepared to comply with this requirement.  The systemwide policy can be found at and questions may be sent to

Cal Poly Humboldt hires only individuals lawfully authorized to work in the United States. This position may be considered a “Campus Security Authority”, pursuant to the Clery Act, and is required to comply with the requirements set forth in CSU Executive Order 1107 a condition of employment.


Evidence of required degree(s), certification(s), or license(s) is required prior to the appointment date. Satisfactory completion of a background check (including a criminal records check, employment verification, and education verification) is required for employment. Cal Poly Humboldt will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or if it is discovered that the candidate knowingly withheld or falsified information.  Certain positions may also require a credit check, motor vehicle report, and/or fingerprinting through Live Scan service. Failure to satisfactorily complete or adverse findings from a background check may affect the employment status of candidates or continued employment of current CSU employees who are being considered for the position.

This position is a “designated position” in the California State University’s Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.” In reference to the full disclosure letter, please refer to HR 2010-08.

Cal Poly Humboldt is committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the highest quality reflecting the ethnic and cultural diversity of the state. Additional information about Cal Poly Humboldt can be found at

Cal Poly Humboldt is a Title IX/Affirmative Action/Equal Opportunity employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, protected veteran status, or any other legally protected status.  Mandated Reporting: This position may be considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Additionally, all CSU staff and faculty receive training annually on their obligations in responding to and reporting incidents of sexual harassment and sexual violence. You will be notified by email when you are required to take this mandated training.

Class Code: 3318

Publication Date: September 29, 2023
Initial Publication Date:  September 14, 2023


Advertised: Pacific Daylight Time
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For assistance with staff positions, please contact the HR team at (707) 826-3626 or email us at

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2022 Annual Security Report

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the 2022 Annual Security Report (ASR) is now available for viewing at The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for Cal Poly Humboldt for 2019, 2020, and 2021. A paper copy of the ASR is available upon request by contacting the Title IX & DHR Prevention Office located at:

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